Hypodermic Syringe Model
The model states that the content of a media product has an intimidate effect on the audience, similar to the effect of a drug being directly put into you. For example, if you watch something romantic you then become more romantic yourself, or if you watch something violent, you then become violent.
Jon Venables and Robert Thompson were found guilty of murder at age ten. They abducted and violently killed two year old toddler, james Bulger. The two boys had apparently watched 'Child's Play 3' before the murder. As the acts they performed on the toddler were similar to those in the film news papers such as 'The Sun' began debates whether violence like this should be exposed in the media.
Two-Step Flow Theory
There are two steps to this theory, first, the 'Opinion Leader' gains the information from the media source.
Second, the opinion leader then passes the information on to the influential's. This information may be changed slightly to their opinion.
Examples of this are; Elections and advertisement.
Jon Venables and Robert Thompson were found guilty of murder at age ten. They abducted and violently killed two year old toddler, james Bulger. The two boys had apparently watched 'Child's Play 3' before the murder. As the acts they performed on the toddler were similar to those in the film news papers such as 'The Sun' began debates whether violence like this should be exposed in the media.
Two-Step Flow Theory
There are two steps to this theory, first, the 'Opinion Leader' gains the information from the media source.
Second, the opinion leader then passes the information on to the influential's. This information may be changed slightly to their opinion.
Examples of this are; Elections and advertisement.
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